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가차(랜덤뽑기)에 중독되는 이유는 뭘까? | What makes you addicted to Gacha?

조회수 19회 • 2021. 05. 04.

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튼튼노트ttnt

어린이날 #가챠 #랜덤뽑기 어린이날, 특히 자녀분들 게임 많이 하는 날이죠? 그런데 게임에 사용할 아이템을 획득하기 위한 랜덤 뽑기, ...

어린이날 #가챠 #랜덤뽑기 어린이날, 특히 자녀분들 게임 많이 하는 날이죠? 그런데 게임에 사용할 아이템을 획득하기 위한 랜덤 뽑기, ...
It is Children’s Day. Not sure if Children’s Day is really necessary for jamminee (a Korean word referring to game-loving children online) these days since they are busy asking how their parents are doing on LoL. Amid the pandemic, visiting any places is out of the question. So, most of jamminee in Korea are probably having a gathering at online game sites. The parents would normally tell them to turn off the games and study but for today only, they would look the other way. At least it’s much better than spending a day at Lotte world or Everland. Unforgiving and sharp K-jamminees will never miss a chance of their life time. “Dad, give me your credit card. I need to draw wonder berry." "Honaldo’s gold card too. You won’t give it to me?" "Then, would you take me to Lotte World?" It is irritating as hell for the father because the kid said he would get it at Gacha -drawing lots- with cash, but thinking he is better off handing over the credit card than being dragged into Lotte world, so the father gave in. In fact, it’s not that the father doesn’t understand where jamminee is coming from. He spent one million won on drawing lots of Lineage M. But, why are people crazy about drawing lots, or Gacha? According to Professor Cho Sungjun at Mental Health Medicine, Kangbuk Samsung Hospital, when humans feel a strong sensational euphoria, we get fixated on certain actions in order to feel it againl. This is the basic idea of addiction. In particular, if one believes that he or she can control the external environment, it becomes easier for them to fall into the abyss of addiction. Simply put, let me take lottery for an example. In fact, the probability of winning is pre-fixed with extreme rarity. But the fact that we can select the number ourselves, we develop a wrong idea that 'if I select good numbers, it will increase my chances of winning.' Ellen Langer, a psychologist at Harvard University, said that even when in a situation where we can’t exercise control, we are inclined to believe that we have a control over ourselves and she coined this the ‘illusion of control.’ Gacha is very similar to lottery in terms of structure and psychological aspect. Once experienced elation with a jackpot item, one can hardly get as satisfied with miscellaneous items. So, they get hung up on Gacha. In the end, that even if the value of the item is determined by the rate defined by a system, the consumer believes they consume Gacha with their own will. Only a few in millions of people are awarded in lottery, so we stop buying them after a few failures, but Gacha in games awards everyone no matter how small it may be. If you think that ‘I got something at least. I did good!’ then you are already deep in the trap set up by the gaming company. It makes us wonder if some of us get addicted to Gacha more easily? Yes. Like I said, it is those who have a strong sense of ‘illusion of control.' Usually, individualists tend to show more signs of the ‘illusion of control.’ It is because they are more inclined to believe that the control over certain events lies not within other people or external conditions but within ‘themselves.’ Just like all the other addictions, people who are mentally distraught are more likely to get addicted to Gacha because they want to replace depression and pain in reality with achievements in the games. Well, it is time for the cure, right? But today, I will take a different approach. I will tell you how you can make Gacha become more vicious, which will double the addiction. Because the cure is to go to the mental health department and get treatment, then it would be too obvious and boring. So, for those Gacha-obsessed K-gaming company employees, take a note. The framework of designing vicious Gacha is to strengthening the ‘illusion of control.’ Or diversifying the types of Gacha products, or let people choose one out of many items, or let us buy items from a particular situation in the game, or limit the time of purchase for a certain period only. Now that I have told you, it doesn’t sound like a big deal. That is considered default with K-gaming companies. Amazing Korea. Even so, ending the episode on Children’s Day like this leaves bitter feelings, so let me share a story that is beautiful and constructive. Around July last year, a teenage user of FIFA ONLINE 4 successfully created Zidane gold card at KRW 10,000 won. It was BP (FIFA ONLINE currency) worth of KRW 720 billion, equivalent to about KRW 20 million valued in cash back then. A whopping 2000-fold net profit, your child can be lucky enough to do so. I hope you stay in good health. Next time, I will come see you with more interesting news. Thank you!

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서든어택 아이템 확률조작

OPPA 98

조회수 0회 • 2021. 05. 04.

아이템전 카트2개 리뷰

카플kapeul

조회수 1회 • 2021. 05. 04.

모든 아이템~(설명 봐 주세욤)

루나Lunar

조회수 0회 • 2021. 05. 05.